API appoints Richard Burhouse to commercial team

API, a brand enhancement specialist and leading manufacturer and distributor of foils, laminates and holographics, has further strengthened its commercial team with the appointment of packaging and security industry professional Richard Burhouse.

Burhouse takes on the new role of commercial director at API Laminates’ site in Poynton, U.K. In his new position, Burhouse will be responsible for facilitating and deploying API’s brand enhancement commercial focus and supporting its newly formed creative development group in providing brand owners, printer converters and designers with new ideas in how to enhance their packaging, according to a press release.

“After meeting all the team at API I recognized that the company vision and commitment to develop the market opportunities for its brand enhancement products were exactly the next challenge that I was looking for in my career,” says Burhouse. “Joining API offers an exciting opportunity for me to use my industry and business development experience to help ensure the business grows further and I’m looking forward to ensuring API delivers for its customers and other stakeholders.”

Burhouse, who has 20 years of experience across the packaging and security sectors, has previously worked for De La Rue and Essentra in various marketing and business development roles. “We are thrilled to welcome Richard to our team,” says API’s chief commercial officer, Will Oldham. “His commercial experience will be invaluable as we develop API to grow and deliver our innovative brand enhancement and security solutions for our customers packaging requirements.”