Iggesund Paperboard, which traditionally sends out elaborate, customized Christmas cards, this year commissioned a card of extreme complexity from the UK company, Santoro Graphics, which is known for its 3D greeting cards.
“Santoro Graphics is a company which uses on a daily basis our Invercote Creato paperboard to the extremes of its capacity,” explains Anna Adler, who is Iggesund’s manager of the project. “It’s therefore extra pleasing to be able to show off their work to the breadth of our customers and contacts.”
‘Iggesund Paperboard has a tradition of producing graphically sophisticated and eye-catching Christmas cards in order to show what can be achieved with the company’s quality paperboards, Invercote and Incada,’ the company said in a press note. ‘For this year’s card Santoro Graphics began with the basic construction of a series of cards it calls Pirouettes. The card is delivered flat but is easily lifted up into its 3D format when it is opened.
‘Santoro Graphics was founded in London in the early 1990s and has made a name for itself with card series like Swing Cards and Pirouettes. For these series the company has consistently used Invercote Creato from Iggesund.’
“We make high demands on quality for our intricate designs,” said founder Lucio Santoro. “Flexibility and tear strength are important properties but when you work with 3D motifs, you must achieve an accurate register not only between the colours on each print side but also between the two print sides.”
The card, which uses Scandinavian motifs, is printed on Invercote Creato 350 g/m2 with printing and assem
bly by Santoro Graphics.