JT injects some fizz into the Japanese market

Japan Tobacco Inc. says that it is to launch three new Winston cigarettes that will provide a new, fizzy, refreshing sensation, and a sweetness never tasted before.

Winston XS Sparkling Menthol 8 Box, Winston XS Sparkling Menthol 5 Box and Winston XS Sparkling Menthol One 100’s Box are due to be launched nationwide from late January in Japan.

‘In line with our aim to continuously satisfy the diverse preferences of our consumers, JT has prepared a line-up that allows a variety of taste types to be enjoyed under the renewed Winston brand; these include straight-type, bitter-type and sweet-type,’ JT said in a note posted on its website.

‘Now, we are offering three new menthol products from the sweet-type, XS Sparkling line…

‘The sweet-type menthol products of the XS Sparkling Line contain a unique blend, the ”sparkling blend,” with a capsule built into the filter. Crushing the capsule, the consumers can enjoy the fizzy, refreshing new sensation and revolutionizing sweetness never tasted before.’