Innovia clearly focusing on BOPP

Innovia said yesterday that, following the recent sale of its cellulose films business, it was refocusing its strategy upon building and strengthening its specialty biaxially oriented polypropylene (BOPP) films business.

The company said it was concentrating its efforts on ‘primary global core markets’ – those that required high-performance, advanced polymers for labels, packaging, tobacco applications, and security films.

Internally, Innovia was restructuring to ensure that its BOPP focus was fully aligned throughout the business.

“Separating a business that has grown over 80 plus years is a challenge in itself,” said Joe Piccione, managing director, Innovia Films. “Achieving that in such a short time frame is commendable to all those involved in that process. We are exceptionally pleased with the outcome of this process for our cellulose film employees and customers.”

“We have always been a specialty films business which represents over 80 percent of our sales.  In addition to our unique and bespoke bubble extrusion process, one of our core strengths is surface engineering. We are experts in tailoring films to our customers’ requirements whether that is barrier, thickness, printability, shrink tightening, squeezability or fast sealing films for optimized performance.

“Moving forward, we are well invested and will therefore be looking closely at how we can build upon our manufacturing capabilities and in maximizing our R&D and technical expertise. This will be done to continuously deliver new and exciting product solutions to our existing and new customers.

“Having divested of our cellulose film business provides us clear focus on strategically growing our BOPP business.”