Snus surfing good vibrations

Swedish Match’s US division has opened the Swedish Snus Store, a pop-up shop on Abbot Kinney Boulevard, Venice Beach, California.

The store, which is open daily from 11.00 to 20.00 to adults 21 and older, sells General snus, but offers considerably more.

‘Through December 2016, the community-focused pop up will serve as a public hangout space, shared workplace and communal relaxation and inspiration hub,’ the company said in a press note issued through PRNewswire.

‘The Swedish Snus Store provides guests with an array of seating options suited for both relaxation and productivity, including a window front laptop bar, outdoor banquettes and an indoor fireplace lounge.

‘The store, which also offers a complimentary fruit- and herb-infused water bar, coffee and snacks, is adorned with live bergamot plants and lime trees, rustic terrariums, and communal reading materials and activities.’

“Our hope was to turn this empty commercial space, which was formerly a dilapidated surf bungalow, into something constructive for the Venice Beach community and its residents,” said Mike Dean, brand manager for General snus, US Division at Swedish Match. “Abbott Kinney Boulevard is known for its ‘good vibes’ and unique people and shops. We couldn’t be more thrilled to join this community and welcome our neighbors.”