Premier to buy King Maker

Premier Manufacturing, the consumer products division of U.S. Tobacco Cooperative (USTC), has reached an agreement to purchase King Maker Marketing (KMM) from ITC.

“We are extremely pleased with this acquisition of King Maker Marketing and adding ownership of four MSA Signatory brands to our consumer products portfolio. Each of the brands has a solid sales history and consumer following.” said USTC CEO Stuart Thompson.

KMM distributes four brands of value cigarettes in the United States—Ace, Checkers, Gold Crest and Hi-Val.

“The addition of these nationally recognized brands to our portfolio allows us to increase market share in our category and expand distribution due to our larger sales and marketing organization,” said Russ Mancuso, USTC vice president of consumer products.

The transaction is scheduled to be completed in November.