BAT launches ‘game changing’ Pebble

British American Tobacco (BAT) is introducing a new vaping device, Vype Pebble, starting in the U.K., Italy, Poland, France and Germany. The launch coincides with the opening in Milan of the first retail outlet under BAT’s Vype Vapor brand.

Described by BAT as a game changer, Vype Pebble combines a smooth vape with a powerful flavor sensation and a long-lasting battery. According to the company, Pebble is packaged in an ergonomic casing that is easy to hold and intuitive to use.

“The launch of Vype Pebble and our flagship Vype store not only underlines our commitment to the next-generation product category, but demonstrates the successful evolution of our business,” said Kingsley Wheaton, BAT’s managing director for next generation products.

“Our strategy is to offer consumers a range of quality nicotine products from cigarettes, to vapor, through to tobacco heating products. This means not only developing these products but also making sure consumers have access to them.

“Vype  Pebble is a fantastic development in our vapor portfolio and offers something that looks very different to any vaping product currently available whilst also delivering a great vaping experience. Coupled with this, our Vype store in Milan makes sure that consumers can not only purchase our products but also learn more about them—that to me is delivering on our strategy.”

Vype Pebble is available in a range of vibrant colors that allow consumers to make their own style statement.

The accompanying Vype Pebble e-liquids have been crafted in the Vype Flavour Lab to provide a rich and enjoyable vapor. Users can choose from four different nicotine levels, including zero nicotine, across six flavors.

According to BAT, every element of the Vype Pebble has been subjected to rigorous testing—both in the Vype laboratories and in real-world scenarios—to ensure it meets stringent quality standards.