Demand for Glo in Japan is exceeding supply, reports CSP, citing British American Tobacco (BAT), which launched the tobacco-heating product in that market four months ago.
BAT says Glo has significantly fewer toxicants than a conventional cigarette and works by heating tobacco-containing “Neostiks” under the Kent brand.
BAT has invested more than $1 billion over the past five years in researching, developing and commercializing a new generation of tobacco-heating products
Facing strong demand for its iQOS tobacco-heating device, Philip Morris International said that it had more than doubled the supply.
Japan Tobacco, meanwhile, said it would begin selling its Ploom Tech in parts of Tokyo, according to CSP.