Sales of vaping starter kits in the UK rose by 37 percent year-on-year after vaping featured prominently in the National Health Service’s (NHS) Stoptober campaign, according to a story by Liz Wells for Talking Retail, quoting a leading retailer.
This year, for the first time, electronic cigarettes are being featured in the NHS’ campaign, which challenges smokers to give up cigarettes for 28 days during the month of October.
“It’s fantastic to see the NHS finally backing vaping as a pathway to quit smoking,” Dan Marchant, director of online retailer Vape Club, was quoted as saying.
“The industry has been backing this alternative for a long time, but with the evidence provided by Public Health England, endorsements from the likes of Cancer Research UK and the figures which are produced by Action on Smoking and Health, there can be no doubt that vaping is the most effective method to give up tobacco.
“The NHS advocating vaping as an alternative to tobacco is an enormous breakthrough and will do an outstanding amount of good for public health and tobacco control in the UK.”