Golden anniversary

General Cigar’s Macanudo brand turns 50 this year. Starting this month, the company will be celebrating the anniversary with new product launches, special events and retail promotions.
“In the 50 years since its launch, Macanudo remains one of the world’s most respected and best-selling handmade cigar brands,” said Jose de Castro, General Cigar’s vice president of marketing. “This is because Macanudo has always focused on delivering the best and most consistent experience to the cigar smoker.”
“More recently, we took a bold step to evolve the brand by introducing the Inspirado line in the U.S., amped up our retail and consumer promotions and contemporized our logo and packaging. The result has been nothing less than a renaissance for the brand. And for cigar lovers who have been wowed by the exciting changes we’ve made to Macanudo, I’m here to tell them that they haven’t seen anything yet.”