Philip Morris International said yesterday that a clinical study had proved that switching to its heat-not-burn (HNB) device could reduce the health risks posed by smoking combustible cigarettes, according to a story in The Korea Herald.
PMI’s study results come two weeks after the South Korean health authorities released the result of their study, which found that HNB devices to be equally harmful as combustible cigarettes, if not more harmful.
According to PMI, its latest clinical test was conducted on 984 smokers of combustible cigarettes over the age of 30 in the US.
As part of the test, it asked 488 people to switch to IQOS for six months.
The clinical risk assessment related to diseases associated with heart, lung and organ systems changed positively in the case of those who switched to IQOS, compared to those who continued smoking conventional cigarettes.
“The latest research was conducted to demonstrate clinical, biological and functional health changes in smokers switching to the HNB product,” said Manuel Peitsch, chief scientific officer at PMI. “The result has proven that the HNB product can reduce the risk of smoking-related diseases.”
HNBs offer positive change
