SM acquires Gotlands

    Swedish Match (SM) today signed an agreement to acquire a majority share in Gotlands Snus AB, which has interests in snus and nicotine-free products.
    Gotlandssnus was described by SM as a privately-held Swedish company, located in Romakloster, Sweden, on the island of Gotland.
    SM said that Gotlandssnus, which was founded in 2002 and which had annual sales of about SEK50 million, developed, produced, and sold snus and nicotine-free products.
    It had sales in Sweden, other parts of Europe, the US and Asia.
    ‘The company sells popular brands such as Jakobsson’s snus and Qvitt (nicotine and tobacco free pouches),’ SM said in a press note posted on its website. ‘Gotlandssnus produces approximately four million cans per year. The production facility and head office are located in Romakloster, in the heart of Gotland. The company has approximately 40 employees.’
    “Under the leadership of its founder, Henrik Jakobsson, Gotlandssnus has successfully grown its market presence through its portfolio of premium, high-quality snus and tobacco/nicotine free products by leveraging the unique heritage of the island of Gotland,” Lars Dahlgren, president and CEO of Swedish Match was quoted as saying. “We look forward to further developing this business together with Henrik and his team, and to enhancing our presence with production in Gotland. Gotlandssnus is an excellent complement to our current portfolio and will provide increased depth to our offerings.”
    Meanwhile, Jakobsson said Gotlandssnus was delighted to have SM as a partner, and looked forward to continued growth of its products.
    Jakobsson will remain the MD of Gotlandssnus and a minority shareholder.
    The transaction is planned to be completed on August 22.
    Details of the purchase price were not disclosed.