South Korea’s KT&G said yesterday that it would open on Wednesday Lil Minimalium, a flagship store dedicated to its heat-not-burn cigarette Lil, according to a story in The Korea Herald.
Located in the Gangnam district of Seoul, the store would provide somewhere for customers to experience and buy the device and accessories, such as cases and pouches.
In addition, special edition products, such as the Lil mini and crystal edition, offered in collaboration with Swarovski, would be on sale.
And a repair service for Lil devices would be available also.
The company says that it intends to open more flagship stores around the country, including in Songdo, Incheon, and Dongdaemun, Seoul.
Since its launch in November last year, more than 850,000 Lil devices have been sold, according to KT&G.
Dedicated HNB stores
