• May 17, 2024

Marketing change

 Marketing change

Kingsley Wheaton

Kingsley Wheaton, currently Regional Director, Americas and Sub Saharan Africa (AMSSA) at British American Tobacco will take up the role of chief marketing officer on January 1.
In a note posted on its website, BAT said that Wheaton had been with the company for 22 years and had been a member of the Management Board for nearly seven years. ‘Having held several senior roles in marketing and general management, Kingsley joined the Management Board as Director, Corporate and Regulatory Affairs in 2012,’ the note said. ‘In 2015 he was appointed as managing director, Next Generation Products before taking on his current role as regional director, AMSSA in November 2017.’
An announcement regarding Wheaton’s successor as regional director AMSSA is to be made ‘in due course’.
BAT’s current chief marketing officer, Andrew Gray, is due to step down from the management board at the end of December and to leave BAT on March 31.