Luciano Comin, currently British American Tobacco’s regional head of marketing, Americas and Sub-Saharan Africa (AMSSA), has been appointed to succeed Kingsley Wheaton as regional director, AMSSA.
Comin is due to start his new role on January 1 as Wheaton takes up his new role as chief marketing officer.
During his 26-years at BAT, Comin has held many roles, including marketing director Venezuela, marketing director Mexico and GM Mexico. He was regional marketing manager for Western Europe before taking up his current role.
New BAT regional director
