Japan Tobacco Inc. is to launch in Japan redesigned packaging for 17 products under the Winston brand name.
In a note posted on its website, the company said the new-look products would be rolled out nationwide in late January.
Winston is estimated by JT to be the world’s second biggest cigarette brand by sales volume.
To convey more clearly the main features of the Winston brand, taste and flavor, 17 products would be rejuvenated with new designs, the note said.
‘This will include six products from Winston Caster White line, five products from Winston Cabin Red line, three products from Winston Inazma Menthol line, and three products from Winston Sparkling Menthol line,’ JT said.
‘The packaging has a simple, bold and modern design; the Winston logo, an icon of quality and taste satisfaction, is set against a background color corresponding to each product to visually express taste character of each Winston line.’
JT said the taste and aroma of the products would remain the same.
Each of the Winston products whose packaging is being redesigned is sold in 20-piece packs for ¥450.
The products’ tar ratings vary from 1 mg to 8 mg, while their nicotine ratings vary from 0.1 mg to 0.7 mg.
Packaging redesigned
