Technology that satisfies

British American Tobacco said yesterday it had launched two products in which new puretech blade technology had replaced the coil and wick heating mechanism traditionally found in e-cigarettes.
In a note posted on its website, BAT said that it was launching two new electronic cigarettes, Vype iSwitch and Vype iSwitch Maxx, in five of its VIP branded stores in London.
The company said the new products were powered by the world-first vaping technology, Vype puretech, as it sought to provide an even more satisfying option for adult smokers looking for a potentially reduced-risk alternative to traditional cigarettes. The new products were aimed at smokers who had yet to find a vaping alternative that satisfied them.
Vype iSwitch and Vype iSwitch Maxx are driven by new-to-world puretech blade technology – replacing the coil and wick heating mechanism traditionally found in e-cigarettes,’ the note said. ‘This breakthrough heating technology is proprietary to BAT and protected by multiple patents.’
BAT highlighted that:

• ‘It is a fabric-free technology – an ultra-slim stainless-steel blade, which replaces the traditional coil and wick, heating the e-liquid to create the vapor which the consumer inhales.
• ‘The blade, which is around the thickness of a human hair, has a surface area ten times larger than a traditional coil and wick heating system, providing a much more precise and measured way to heat the e-liquid.
• ‘Results in increased consumer taste satisfaction by ensuring a smoother, richer and more consistent vape.
• ‘The power and design of the technology delivers nicotine more effectively – even with lower strength nicotine e-liquids.
• ‘Vype puretech, as tested on Vype iSwitch, also produces a vapor which contains around 99 percent less toxicants than the smoke from a conventional cigarette – the biggest reduction, to date, that BAT has seen in its portfolio of Vype vapor products.’

BAT said the new range had been designed to have a premium look and feel.
‘Vype iSwitch and Vype iSwitch Maxx are closed-system vaping devices with consumer-centric design features, such as the “slide and lock” mechanism to easily change the specially designed cartridges – containing Vype puretech blades,’ the note said. ‘The cartridges are available in three flavours (Fresh Mint, Virginia Tobacco and Forest Berries) and three nicotine strengths (3mg/ml, 5mg/ml and 8mg/ml).’
BAT said the limited launch was intended to facilitate consumer interaction with the new product so that the company could take ‘learnings and consumer feedback ahead of a wider roll-out’ further in the UK and online in 2019.