Appointments at Pyxus

Pyxus International has appointed Daniel A. Castle and Nathan A. Richardson to its board of directors.

“As we move forward in execution of our ‘One Tomorrow’ transformation strategy, we are continuing to expand the experience and skillsets of our company’s leadership,” said Pieter Sikkel, president, CEO and chairman of Pyxus International.

Castle founded Castle Brand Group, a New York-based firm that focuses on helping companies grow their revenue and market share, in February of 2018. Previously, he served in a number of consumer-facing brand management positions at companies including Sequential Brand Group, Saban Brands and Iconix Brand Group. Most recently, while at Sequential Brand Group, Castle served as the managing director of corporate development with a focus on growing the Martha Stewart Brand.

“Daniel’s extensive experience in brand strategy and marketing, particularly in the consumer product goods category, will be of tremendous value as we look to grow market share in the categories in which our new business lines compete,” said Sikkel.

Richardson is co-founder and CEO of online trading platform Trade It, an investing ecosystem which uses API technology to link retail investors and application developers directly to online brokers. Prior to founding Trade It, he served in a leadership role at several companies, including Gilt Groupe’s Gilt City and Gilt Man, AOL Live, Bloomberg Media, ContentNext, DowJones Online and Yahoo Finance. Earlier in his career, Richardson worked for various organizations located throughout Senegal, Poland, Saudi Arabia, South Africa and Liberia.

“Given Nathan’s background in entrepreneurship, finance and emerging markets, I am confident he will provide excellent insight and guidance as we continue the evolution of our company,” Sikkel added. “We are pleased that both he and Daniel have joined our Board and look forward to their contributions.”