Juul tracking program

Juul has launched a tracking program that allows guardians or authorities to report a Juul product confiscated from a minor using a unique identifier on each product. Juul can then trace this device back through the distribution channel and potentially identify the specific retail store that sold the product to the minor.

“Juul Labs is committed to preventing underage use of Juul products through technological solutions, which is why we are developing an end-to-end tracking system to better understand how our products are getting into the hands of minors,” Ted Kwong, Juul’s senior communications manager, told Gizmodo.

Juul has also implemented a comprehensive action plan to address youth access to its products. This plan includes the discontinuation of Facebook and Instagram accounts, suspending the distribution of non-tobacco and non-menthol-based flavored Juul products to retail outlets, among other measures.