New leadership

Brad Winstead has been appointed the new head of Casa de Montecristo, a unit of Tabacalera USA.

Previously, Winstead served as head of marketing, Altadis USA (AUSA), and head of sales. He began his career at AUSA in July 2007 as a territory sales manager.

“We are very proud of Brad’s continued growth within the company,” said Javier Estadesa, head of Tabacalera USA. “We expect Brad will bring the same energy and passion to Casa de Montecristo that we’ve seen with his leadership of the AUSA marketing and sales teams.”

Luis Torres, former head of Casa de Montecristo, has left the company to pursue other opportunities.