Sued for targeting children

The U.S. state of North Carolina is suing eight vapor companies for targeting children and not requiring appropriate age verification when selling products, reports National Public Radio.

“Our complaints allege that these eight e-cig companies are helping to fuel an epidemic of vaping among high school and middle school students,” said North Carolina Attorney General Josh Stein. “One look at their marketing materials demonstrates just how egregious their sales tactics are—with flavors like cotton candy, gummy bear, unicorn and graham cracker, they’re clearly targeting young people.”

North Carolina law prohibits the sale of e-cigarette products to those younger than 18.

The companies targeted by the lawsuits are Beard Vape, Direct eLiquid, Electric Lotus, Electric Tobacconist, Eonsmoke, Juice Man, Tinted Brew and VapeCo.

Earlier this year, Stein filed a similar lawsuit against vapor market leader Juul.