New Glo in Japan

British American Tobacco (BAT) has launched two new tobacco-heating products (THP) in Japan—Glo Pro and Glo Nano.

Powered by induction heating, Glo Pro features significantly miniaturized technology to deliver a THP experience with better taste and more rapid heating for quicker taste release.

As the slimmest device in the Glo range, Glo Nano offers convenience without compromising taste, according to BAT.

The unveiling of the products in Japan follows the recent launch of Glo Sens in South Korea and Japan in August. Using innovative “taste fusion” technology, Glo Sens combines vaping technology with real tobacco.

“The launch of these new products is a clear sign of how technological innovation is driving fundamental change in our business and the products we are able to offer our consumers,” said Kingsley Wheaton, BAT’s chief marketing officer.

“These products are based on cutting-edge, brand new THP technology, and we are confident that they will provide our consumers with more satisfying options when looking for alternatives to cigarettes.”