Logical Launch

Japan Tobacco International (JTI) will launch its Logic e-cigarettes in Portugal on Nov. 4, reports The Portugal News.

The product will be available at 1,000 points in Lisbon and Porto by the end of this year, according to JTI Country Manager Yannick Girault.

In a second phase, JTI will extend the distribution to 4,000 points of sale, Girault said, adding JTI considers Portugal a competitive market with considerable growth potential. Portuguese smokers, he noted have a great appetite for innovation, quality and modernity.

JTI has a market share of 17 percent in Portugal and is the country’s fastest-growing tobacco company, according to Girault.

“JTI has already invested around $1 billion in the manufacture of this e-cigarette and expects to invest as much again by 2020,” Girault said.