Expanding in Canada

Turning Point Brands (TPB) has executed a binding letter of intent with its Canadian partner and distributor of Zig-Zag rolling papers, Imperial Tobacco Co. (ITC).

According to TPB, the agreement presents an opportunity to complement the traditional direct-store-delivery network of ITC with supplemental distribution in the alternative channels space, including dispensaries, through a recently established partnership with ReCreation Marketing.

“Our long-standing partnership with Imperial Tobacco remains strong and highly collaborative as we jointly work to grow the Zig-Zag brand in the rapidly evolving Canadian marketplace,” said Graham Purdy, chief operating officer of TPB.

Efforts to expand Zig-Zag’s retail footprint into the alternative channels space are expected to begin in the second quarter of 2020.

“Together with both ITC and ReCreation, we intend to ignite new growth momentum on behalf of Zig-Zag in the Canadian marketplace,” said Purdy.