Japan Tobacco (JT) is rolling out its Ploom S 2.0, an upgraded heated-tobacco device specialized for menthol. In addition, JT will launch two new menthol tobacco stick products under the Camel brand—Camel Menthol Red and Camel Menthol Yellow. These products will gradually be available at convenience stores and select tobacco retail stores across Japan beginning July 2, 2020.
Ploom S 2.0 is equipped with a new heating mode that lengthens the duration of the peak heating temperature compared to that of the current Ploom S. According to JT, this allows for a balance among the freshness of menthol, rich vapor and clear tobacco taste.
“The two biggest factors that influence the flavor of T-Vapor products are heating temperature and its duration,” explained Toru Takahashi, vice president of the marketing group product and brand division for reduced-risk products.
“Ploom S 2.0 is capable of tailoring the device to heat the sticks at an optimal temperature and for an optimal duration with respect to the different stages from the first inhalation to the last rather than heating at a steady temperature,” he said. “This is the key to delivering the best flavor in T-Vapor products.”