According to a tobacco analysis report from New York-based Cowen, based on Nielsen data, modern oral dollar sales were up 165.6 percent year to year.for the four weeks ending on Aug 8, compared to 179.7 percent in the last 12 weeks. The report added that volumes were up 216.8 percent year to year for the four-week period and 238.6 percent compared to last year for the last 12 weeks.
The top-selling modern oral brand is Swedish Match’s Zyn smokeless nicotine pouches, up 6.4 percent in dollar sales and 1.1 percent in volume share, followed by Altria’s On and R.J. Reynolds Vapor Co.’s Velo modern oral brands.
The report also noted that cigarette volume was down 2.1 percent compared to last year for the four weeks ending on Aug 8, while vapor product sales fell by 15.9 percent.
As reported in Tobacco Reporter‘s July issue, nicotine pouches are starting to catch on in a variety of markets.