Taat Releases Pack Designs

Taat Lifestyle & Wellness has released provisional new pack designs for its Beyond Tobacco cigarettes.

Key elements include greater dominance of colors commonly associated with certain varieties of combustible products (e.g., green for menthol), centered placement of text and graphic elements for a more “balanced” appearance, and prominence of elements that define Taat’s brand to include “Beyond Tobacco.”

“Packaging and trade dress are arguably the backbone of any consumer packaged good [CPG] when it comes to building preference and brand loyalty,” said Taat CEO Setti Coscarella, in a press note.

“While I am entirely confident that Beyond Tobacco will make its mark among current legal-aged smokers of tobacco cigarettes on its merits as an actual product, cultivating long-term loyalty and preference through a visibly recognizable trade dress to include packaging is a fundamental component of the success of any CPG product.”

Consumer feedback regarding this provisional design will be factored into the final iteration of the product. Taat plans to launch Beyond Tobacco cigarettes in the United States in the fourth quarter of 2020.