Japan Tobacco International (JTI) has launched its Ploom S heated-tobaccodevice in the U.K., reports The Grocer.
The product will be sold through two Ploom-branded lounges in London, Ploompop-up shops, online at www.ploom.co.uk and through accredited retailers.
The device is used with tobacco sticks, which are sold separately. The tobaccosticks will be available in four different flavors—flavored tobacco, smoothtobacco, menthol and menthol/berry. The Ploom S device will have arecommended retail price of £89 ($116.06) and the consumables will have arecommended retail price of £4.50 for a pack of 20 sticks.
“The time is right for JTI to enter this exciting growth segment in the U.K. with aproven product that continues to grow in markets in which we have alreadylaunched,” said JTI U.K. General Manager Dean Gilfillan.
Ploom S is the second tobacco-heating system available in the U.K., after PhilipMorris International’s IQOS, which launched in 2016.
Previously, JTI launched Ploom in Japan, Russia and Italy.