Bidi Vapor Enters Pouch Market

Bidi Vapor will soon launch the Bidi Nicotine Pouch. Engineered to provide a premium smokeless nicotine experience to its users, the Bidi Pouch is made from a tobacco-free nicotine formulation.

The Bidi Pouch takes advantage of Bidi Vapor’s proprietary nicotine-delivery method on the heels of the growing popularity of the company’s premium vape pen, the Bidi Stick. Having established a strong wholesale-distribution network with its premium vape pen, the Bidi Stick will allow for immediate distribution of the Bidi Pouch through existing channels, Bidi Vapor wrote in a press statement.

Worldwide, the nicotine-pouch sector is projected to grow to $3.35 billion by 2025, up from $637.8 million in 2019, according to Market Study Report. The category has continued to explode recently, with New York-based Nielsen reporting an increase in unit sales of 498 percent in U.S. convenience stores over the 24 weeks ending May 30, 2020.

“We are excited to introduce the Bidi Pouch to adult consumers,” said Niraj Patel, CEO of Kaival Brands Innovations Group, which has an exclusive partnership and distribution deal with Bidi Vapor. “This is one of several initial steps we are taking towards our goal of providing improved products that are more sustainable.”