• June 24, 2024

Italy Scrutinizes BAT Social Media Activities

 Italy Scrutinizes BAT Social Media Activities
Photo: Panuwat D

The Italian Competition Authority has launched an inquiry into BAT’s social media activities, reports Market Watch.

According to the regulator, three Italian influencers who had a commercial agreement with BAT Italia posted content related to BAT’s Glo Hyper tobacco-heating device without disclaiming the promotional nature of the posts.

The antitrust section of Italy’s financial crime investigation unit reportedly carried out an inspection at BAT’s offices on May 27.