RELX Announces Saudi Distribution Partnership

RELX International has announced a partnership with SAF Trading Agencies for the exclusive distribution of RELX products throughout the Kingdom of Saudi Arabia.

“This is an incredibly important partnership for RELX International, and we’re thrilled to be working with SAF Trading Agencies, who will leverage their extensive KSA distribution network to make the brand widely available nationwide for our adult consumers,” said Fouad Barakat, general manager for the Kingdom of Saudi Arabia, Kuwait and Algeria at RELX, in a statement.

“Our aim is to drive awareness and sales, as well as our corporate messaging to our target audience, adult smokers who would otherwise continue smoking, across the region.”

Since its establishment in the late 1980s, SAF Trading Agencies has grown into an extensive group of companies covering a diversified range of activities and markets, including pharmaceuticals, e-cigarettes and food production.

According to RELX, the Middle East and North Africa region is one of the vapor business’ fastest growing markets, expanding at a rate just short of 10 percent until 2024.