The 2022 Habanos Festival has been officially canceled for the second year in a row.
“Habanos S.A. has been working to celebrate the 23rd Habanos Festival scheduled for February 2022, but we are forced to cancel said celebration due to the new epidemiological situation of the coronavirus in the world,” the company wrote on its website.
Instead, Habanos plans to treat its fans to the Habanos World Days, a virtual event that allows premium tobacco aficionados to share experiences and enjoying the rich culture that surrounds this exclusive handcrafted product.
This virtual meeting debuted in 2021 with more than 9,000 aficionados from over 140 countries, 200 media outlets and more than 75,000 visits for three days. The program included a visit to the Habanos virtual stand featuring a special Humidor designed in commemoration of Cohiba’s 55th anniversary. During the event, Habanos unveiled the nominees for the prestigious Habanos 2020 Awards, which recognize outstanding personalities for their work in the categories of Communication, Business and Production; and the winning aficionados for the online version of the Habanos World Challenge International Contest, which measures general Habano knowledge in its various stages of the process, from cultivation and production to enjoyment.
The Habanos Festival highlights Cuba’s cigar culture, with farm visits, factory tours and product samplings along with lavish entertainment.
Read Tobacco Reporter’s review of the 2020 Habanos Festival here.