Snus Lovers up in Arms After EU Tax Proposal

    Photo: Marko Hannula

    Swedish snus lovers are up in arms after the publication of a leaked document suggesting the EU wants to force Sweden to raise the tax on snus by 200 percent.

    The document, which was seen by the Swedish daily Aftonbladet, contains proposals for a new excise tax on tobacco.

    If the plan becomes reality, the price of a can of portioned snus could increase by approximately SEK34 ($3.26). The price of a can of loose snus would increase by approximately SEK62 compared to today. A can of General loose snus would cost over SEK120 under the proposal.

    Patrik Hildingsson, head of communications at Swedish Match, said that while Swedes are accustomed to high tax rates, the leaked EU proposal goes too far. He urged the Swedish government to make it clear to Brussels that Sweden alone regulates snus.

    “Imagine if the EU decided to raise the tax on Italian Parma ham or German beer. This is basically the same thing,” Hildingsson was quoted as saying by Aftonbladet. “In the snus issue, the EU has chosen to disregard the principle of member state self-determination.”

    "To dramatically increase the tax on snus will be a deadly blow to tobacco harm reduction and can make users go back to smoking."

    Bengt Wiberg, founder, EUforsnus

    Meanwhile, snus advocates pointed to the health impact of snus, which is considerably less risky than other tobacco products.

    “The Swedish Experience of snus has made Sweden almost smoke-free,” said Bengt Wiberg, founder of the EUforsnus international consumer group. “Daily smoking is now only 5 percent in Sweden as per the EU’s own Eurobarometer and thus Sweden has the lowest rate of all tobacco-caused cancers in Europe.

    “To dramatically increase the tax on snus will be a deadly blow to tobacco harm reduction and can make users go back to smoking. I am sure the Swedish liberal/conservative government will even consider using its veto right within EU to stop this proposal.”

    Finance Minister Elisabeth Svantesson indicated she would oppose the proposed tax hikes.

    While snus is banned in the EU, Sweden obtained an exemption on cultural grounds when it joined the union in 1995. In the following years, however, the EU has made several attempts to restrict snus sales in Sweden, according to Aftonbladet.

    The recent leaked proposal is scheduled to be published in early December. It must then be discussed and decided by the EU member states.