Reynolds American Inc., the BAT Group’s U.S. subsidiary, released its inaugural white paper, “Tobacco Harm Reduction: Creating A Better Tomorrow for Public Health in America,” reports PR Newswire. This is the first in a series of white papers aimed at raising awareness on tobacco harm reduction (THR) as a public health strategy that encourages adult smokers who are uninterested in quitting tobacco altogether to migrate to noncombustible product alternatives.
The goal of the Reynolds’ white paper series is to highlight the progress of THR, address the challenges and have dialogue on the path forward.
“THR has the potential to bring about one of the greatest public health achievements of our time,” said Priscilla Samuel, executive vice president of scientific research and development. “We hope the information presented in this white paper will spark renewed conversation on THR among all stakeholders, including regulators and policymakers, which could lead to effective regulation and access to noncombustible product alternatives for adult smokers who are uninterested in quitting.”