Convinced that its earnings fall short of potential, Zimbabwe has set out to capture more value from its tobacco business.
By growing the crop and moving up the value chain, the country aims to build a $5 billion tobacco industry by 2025.
Will it succeed? Read our special report about the challenges and opportunities associated with Zimbabwe’s Tobacco Value Chain Transformation Plan.

PMI U.S. Launching Campaign Around Zyn’s ‘Click’
The campaign will be introduced to retailers and distributors at the National Association of Convenience Stores Show in October.

ALP Partners with Matchroom Boxing in European Expansion
The company said the Matchroom deal is its first major partnership in the U.K. and Ireland.

Davidoff Leaves ProCigar
The company’s Dominican operation was a founding member of ProCigar. Davidoff said it will continue working to support the cigar industry’s sustainable growth.

Hungary Emerging as Key Link in EU’s Illegal Cigarette Trade
The report found sophisticated facilities capable of making hundreds of thousands of cigarettes, with extensive networks to move products into Western Europe.

UKVIA Launches Campaign to Preserve Vaping
UKVIA is challenging measures including plain packaging, tighter flavor and display restrictions, a planned advertising and sponsorship ban, and the upcoming duty.

Investigative Article Focuses on Chen Zhi and Cuba’s Struggling Cigar Market
Decades of underinvestment in production, coupled with skyrocketing prices and recent geopolitical blockades, have alienated traditional cigar enthusiasts.

Australia’s Coalition Looking to Stop Illicit Tobacco, Gangs
The Coalition estimates organized crime groups make up to $4.8 billion annually from illicit tobacco, with proceeds funding drugs, money laundering, and violence.

Altria Sues FDA Over Product Review System
Altria says the agency has failed to meet the statutory 180-day review deadline and argues that recent FDA changes still have not resolved the backlog.

Reynolds Defends Policy Advocacy Amid Wyden’s Probe
Reynolds defended its advocacy for reduced-risk products while rejecting the pay-to-play allegations.

Dentsu to Operate U.K. Track-and-Trace System
The new system is scheduled to become operational on July 1, 2022.

