• February 22, 2024

Special Report: Zimbabwe’s Tobacco Transformation Plan

 Special Report: Zimbabwe’s Tobacco Transformation Plan
Photo: Taco Tuinstra

Convinced that its earnings fall short of potential, Zimbabwe has set out to capture more value from its tobacco business.

By growing the crop and moving up the value chain, the country aims to build a $5 billion tobacco industry by 2025.

Will it succeed? Read our special report about the challenges and opportunities associated with Zimbabwe’s Tobacco Value Chain Transformation Plan.

The Man Behind the Plan

Zimbabwe’s minister of agriculture, Anxious Jongwe Masuka, explains how the country will build a $5 billion tobacco industry by 2025.

Failure to Launch

Zimbabwe’s attempt to diversify into cannabis is proving more challenging than some anticipated.

Great Expectations

Cavendish Lloyd has started growing low-nicotine flue-cured tobacco in Zimbabwe for shisha applications.

More from zimbabwe

Zimbabwe Exports Up

The country earned nearly 3.5 times as much from tobacco sales this month than it did in the comparable 2023 period.