Egypt’s Eastern Co. recently announced price increases to help absorb the cost of inflation. Following this announcement, Philip Morris Misr updated its price list for all its conventional cigarettes and heated-tobacco products, reports Daily News Egypt. The company has urged retailers and distributors to comply with the price changes.
Since 2022, Philip Morris Misr has placed a QR code on all product packaging, allowing consumers to scan the code to verify official prices.
Under the changes, Merit will now sell for EGP74 ($2.39) per pack, Marlboro for EGP69 per pack, Marlboro Crafted for EGP59 per pack, L&M for EGP50 per pack, Heets Selections for EGP56 per pack, Heets Dimensions for EGP56 per pack and Terea for EGP56 per pack. The price changes mark a 15 percent to 20.5 percent increase, according to Ahram Online.