U.S. States Report Zyn Shortages

Zyn nicotine pouches are out of stock at multiple retailers that ship across the U.S., and some wholesalers are also reporting difficulty getting the product.

Some smoke shops in New York said they are out of the pouches, and wholesalers in New Jersey and Florida said they’ve been hard to get, Bloomberg reported.

The scarcity comes after Philip Morris International reported that U.S. volumes of the nicotine pouches jumped 80 percent in the first quarter.

There’s also a lawsuit about the products’ nicotine content and growing criticism of marketing practices, raising concern that there could be a regulatory crackdown on the popular cigarette alternative.

Zyn is an important source of growth for Philip Morris International as cigarette smoking declines and the vape industry is increasingly dominated by unauthorized products made in China.

In an earnings call last month, Chief Financial Officer Emmanuel Babeau acknowledged Zyn’s growth was straining the supply chain.

In February, PMI reported that it had shipped nearly 385 million cans of the flavored nicotine pouches in the U.S. in 2023, up 62 percent year-over-year.

The firm expects to do even better business in 2024, forecasting U.S. shipments of around 520 million cans this year, its February earnings report said.