Filtrona has launched a plastic-free filter for the roll-your-own (RYO) tobacco market.
According to Filtrona, the Rip-a-Tip filter marks an exciting material advancement in the RYO market, a category expected to reach a global value of $45 billion by 2033.
“The launch of Rip-a-Tip supports our ESG goal to offer a complete portfolio of plastic-free products by 2050. It is a biodegradable RYO filter solution that meets growing consumer and regulatory demand for tobacco products grounded in sustainability,” said Filtrona CEO Robert Pye in a statement.
“As the tobacco industry moves toward plastic reduction or elimination, accelerated by complex regulations on sustainability, the Rip-a-Tip ticks all the boxes while enhancing the consumer experience with our century-long filtration expertise,” said Pye.
The Rip-a-Tip is designed with convenience and configurability in mind, with the option for RYO tobacco companies to customize the filter to the preferred diameter, pressure drop and choice of substrate, such as white or unbleached sustainable materials.
Each Rip-a-Tip stick holds six individual filter tips measuring 14 mm in tip length. To provide more “real estate” for branding and product differentiation, the outer wrap of Rip-a-Tip can be customized to a preferred color or print.
Filtrona also supplies the packaging box for the Rip-a-Tip filters in popular pack formats, including the flip top, cigarette, push and slide, and side push and slide. The design of the packaging box can also be customized.