The UK Vaping Industry Association (UKVIA) has expressed disappointment over the exclusion of vaping sector representatives and former smokers from a committee hearing on the Tobacco and Vapes Bill. The association emphasized the importance of including voices from the industry and consumers who have successfully quit smoking through vaping.
“The legitimate industry, devoted to helping smokers quit and achieving a smoke-free future, should have had a voice,” the UKVIA said in a statement. To address this, the association is hosting an event in Parliament to present its views, including support for a retail licensing scheme—a measure it has long championed.
As part of its advocacy, UKVIA has launched the ‘Real Vapers’ campaign, encouraging consumers to share personal stories of how vaping helped them quit smoking. The initiative aims to highlight vaping’s potential as a smoking cessation tool and influence policymakers as the Bill progresses.
