California Attorney General Rob Bonta and the City of New York co-led a bipartisan coalition of 25 attorneys general in urging Shopify Inc. to take stronger action against merchants selling illegal tobacco products, particularly e-cigarettes, through its platform. In a letter sent November 24, the coalition requested a meeting with Shopify to develop a comprehensive solution, noting that despite existing policies, sellers continue to use the service to market unlawful products. Shopify, California’s Department of Justice said, has previously cooperated with enforcement actions, terminating certain e-cigarette sellers flagged by California officials.
The coalition identified 29 illegal e-cigarette websites currently hosted on Shopify and enclosed an exhibit listing more than 200 additional sites selling unlawful tobacco products. The other attorneys general represent Arizona, Connecticut, Delaware, the District of Columbia, Hawaii, Illinois, Indiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, Utah, Vermont, Washington, Wisconsin, and the Commonwealth of Puerto Rico.
Bonta has previously taken action against individual sellers, including lawsuits against companies marketing flavored disposable e-cigarettes.
