KT&G said on Monday that it had launched what it claims to be the world’s first ultra-slim cigarette with a filter containing a flavor capsule, according to a story in The Korea Herald.
‘Esse Change’ is a version of the company’s highly-successful ultra-slim cigarette, Esse, which has proved especially popular among young adult smokers.
The taste of Esse Change changes from mild to ‘apple mint-fresh’ after the smoker pops the capsule.
The new product delivers 1 mg of tar and 0.1 mg of nicotine, and is priced at WON2,500 per pack.