Miguel Martin, a former senior tobacco executive, has joined the electronic cigarette company Logic Technology as president.
According to a press note issued through PRNewswire, Martin “will lead Logic Technology’s rapid growth, developing and implementing a strategic plan to accelerate Logic’s status as a leader in the electronic cigarette industry.”
“This is an exciting time for Logic Technology, and we are thrilled to bring a key executive with vast experience of the tobacco industry on board,” said Eli Alelov, CEO of Logic. “Miguel’s unique background, relationships and understanding of the business will build upon Logic’s vision for its consumers and trade partners.”
Martin began his career at Philip Morris USA, and, over the course of 18 years, he served in various sales and marketing roles, ultimately as senior vice president field sales, where he ran the largest tobacco sales and distribution organization in the U.S., responsible for Philip Morris USA, UST and John Middleton tobacco products.
“This is a pivotal moment in the electronic cigarette industry, and I’m thrilled to be joining Logic’s team at a time of great opportunity for the industry as a whole and particularly for Logic and its trade partners,” said Martin. “Logic is a leader in the space, and I’m looking forward to further enhancing the brand’s presence in the United States.”
Martin has joined at the right time. Logic said yesterday that the results of Nielsen’s Item Rank Report had indicated the company outperformed its competitors in the second quarter of 2013 for sales per point of distribution.
“Just six months after an independent survey found Logic to be the best-selling and most popular electronic cigarette brand in New York City, the total U.S. Nielsen Item Rank Report is more evidence to support the company’s solid, continuous growth,” the company said in a press note issued through PRNewswire.