Cigarette papers are selling in the U.S. for up to $5 each—but they do have an outer layer of gold leaf, according to a story by Joanna Prisco for ABC.
Historically, Prisco wrote, hand-rolling cigarettes were an economical alternative to factory-made products, but a new product had taken the ritual to a luxurious counterpoint and was attracting “self-described ‘ballers’ within the hip-hop community as well as other, ahem, high rollers.”
Shine Papers are described as 24K rolling papers combining edible gold leaf with a slow-burning interior paper.
Prices are said to range from $55 to $60 for a pack of 12, depending upon whether they are purchased directly from the company or online.
“It’s definitely not an everyday product because of the price point,” said Shine Papers’ owner, Dave D., who declined to provide a last name.
“But the people who feel like they are that person are showing a lot of support for it and returning to reorder.”