Gamucci in deal with retailer Tesco

Gamucci today announced a deal with Tesco that will see Gamucci’s e-cigarettes on sale in about 2,000 Tesco Express Stores and Tesco Filling Stations across the U.K.

“This further strengthens Gamucci’s retail footprint in the U.K. and follows similar tie-ups with Waitrose, WHSmith and other leading retailers both within the U.K. and overseas,” Gamucci said in a press note.

Gamucci’s products will be included in a Tesco fixture as part of an e-cigarette category that will appear adjacent to existing tobacco merchandising fixtures.

“The Tesco deal further cements our position as one of the U.K.’s leading brands,” said John Dunne, head of U.K. sales at Gamucci.

“As the electronic cigarette market continues to develop, product quality and brand loyalty are becoming increasingly important.

“As Gamucci fully owns our manufacturing facility and produces to industry-leading quality standards, we have quickly gained a reputation for supplying the best electronic cigarettes in the category.”

Last week, Gamucci unveiled what was said to be the world’s first custom-built e-cigarette airport vaping zone, located airside in Terminal Four at Heathrow Airport.

“The Gamucci Zone is the first airport venue to offer a designated indoor area where passengers can enjoy electronic cigarettes,” the press note said.

There are now an estimated 1.6 million people using e-cigarettes in the U.K., while the e-cigarette industry is worth at least $3.5 billion globally, according to Euromonitor International.

Gamucci is experiencing year-on-year growth of more than 2,000 percent, according to Nielsen.