Imperial’s factory helps demonstrate the potential for businesses in Madagascar

Imperial Tobacco has staged a tour of its Antsirabe factory in Madagascar to help attract potential new investors from France to the Indian Ocean nation.

The visit was organized at the request of the local authorities to demonstrate investment opportunities for manufacturing in the area.

The SACICEM plant is seen as one of the most advanced sites in the highland region of the country.

The invitation to visit the site was taken up by 30 people, including politicians and economic partners from France as well as representatives of the French embassy.

General Manager Jean-Claude Starczan helped lead the tour and outlined Imperial’s ongoing commitment to Madagascar.

“The added value that is created in the country by our operations here, especially from the SACICEM team, is an example for others to follow,” he said.

“The French community is very important to the economic development of Madagascar, which we are delighted to help support.”