South Korea’s leading tobacco manufacturer, KT&G, has established a new subsidiary in Uzbekistan to strengthen its international market presence. This strategic move follows the opening of a local office in 2023, aimed at exporting customized tobacco products under the Esse brand to cater to regional preferences.
In the previous year, KT&G achieved significant sales milestones, distributing 270 billion cigarettes across 120 countries. This expansion into Uzbekistan is part of the company’s broader strategy to tap into emerging markets and diversify its global portfolio.
The establishment of the Uzbekistan subsidiary underscores KT&G’s commitment to adapting its product offerings to meet local tastes and regulatory environments. By focusing on customized products, the company aims to enhance its competitiveness and brand recognition in the Central Asian region.
