Iggesund Paperboard has announced that it is going to upgrade its flagship product, Invercote. From July, the bestselling paperboard in the Invercote range, Invercote G, will feature a lightly coated reverse side.
“More and more brand owners want to have access to high-quality reverse side printing, for example in order to print a colour shade or pattern which improves recognition and reinforces their brand,” comments Arvid Sundblad, vice president sales and marketing. “We are developing Invercote step by step, and always in the direction our customers want.”
Currently, Invercote G is triple-coated on the print side with an uncoated reverse, and is available in grammages from 180 to 380 g/m2.
‘Coating the reverse side means that the whiteness on the reverse has also been adjusted up,’ Iggesund said in a press note. ‘Further improvement has also been made to the ‘light-fastness’, which was already the best on the market, and which is crucial for a package to keep looking fresh over time on the retail shelf.’
“This is not a revolution but rather an adaptation to gradually changing customer demands,” said Sundblad. “The reverse side coating is very light – it improves the printing properties, but still keeps the tactile feeling of roughness. But in making this change we have also preserved all the other properties that have repeatedly led to Invercote being ranked by leading brand owners as the European paperboard market’s strongest brand.”
Meanwhile, Iggesund says it has improved and made more transparent its service offering under the name Care by Iggesund.
‘The aim is consistent delivery times but the offering also encompasses everything from a rapid sample service and the dissemination of knowledge to local technical support and a transparent raw materials supply,’ according to the press note.
“It’s crucial to us that anyone who chooses Invercote will not only sleep well at night but also know that the end result will be dazzling,” Sundblad said.
Specifications for the upgraded Invercote G as well as sample and trial material will be available from early February. Deliveries will start on July 1.