Pax Labs expands vaporizer line to U.K., Germany
Pax Labs, leaders in vaporization technology, announced Sept. 15 that the company’s Pax vaporizers are now available in the U.K. and Germany. The devices are available at www.paxvapor.com and local retailers.
Since introducing its portable, loose-leaf Pax vaporizer three years ago, sales have grown by 200 percent. In March, Pax Labs introduced Pax 2, an enhanced version of the original Pax vaporizer that offers a more intelligent, high-performance smoking experience. The release of Pax vaporizers in the U.K. and Germany follows the company’s recent $46.7 million Series C funding round and is part of Pax Labs’ aggressive global expansion plan to bring its best-selling vaporizers to customers around the world.
“With the growing demand in the vaporization category, consumers have high interest in innovative products,” says James Monsees, CEO and co-founder of Pax Labs. “The timing is perfect for us to introduce Pax in the UK and Germany.”
According to Pax Labs CMO Richard Mumby, “Both London and Berlin are cultural hubs for technology innovation, cutting-edge fashion, global contemporary art and music. With our Silicon Valley approach to innovation, best-in-class technology and thoughtful design, we’re confident consumers across Europe will receive the product as favorably as we’ve experienced in the United States and Canada. Our connection with the fashion, art and music worlds will help us connect with consumers in these diverse and cultural markets. Forward-thinking, trendsetting and socially active consumers continue to be drawn to the PAX products across geographies.”
Pax has distinguished itself as a premium vaporizer brand through its collaboration with fashion, music and art. This year, Pax secured its first fashion retail partnerships with lifestyle boutiques, including Opening Ceremony New York and American Rag Los Angeles. The company also participated in Fashion Week events, collaborating with designer Richard Chai at “New York Fashion Week: Men’s” and the 2015 New York Fashion Week with Opening Ceremony and 11 by BBS. Pax has integrated its brand and products into the prolific art and music scene through artist showcases, event sponsorships and consumer engagements.
“We know that consumers connect with Pax through not only our product design but also our distinct brand identity,” says Mumby. “We’ve redefined our category, and we’re always challenging ourselves to find resonant ways to connect with our fans, often through experiential partnerships and collaborations. From speakeasies, warehouse parties and music festivals, to prolific street art, galleries and fashion shows, the U.K. and Germany are two vibrant and influential European markets. London and Berlin are two cities at the leading edge of innovation, creativity and style.”
Pax 2 is an evolved product building on the original Pax. Pax Labs further integrated new hardware and software into Pax 2, making it smaller, faster, smarter, more robust, longer lasting on a single charge, and more straightforward to use. Pax 2 is the most pocketable and premium loose-leaf vaporizer available. The device heats loose-leaf material, instead of burning it, releasing active ingredients and natural oils into a subtle vapor. This process produces no combustion and no smoke, making it optimal for social settings.
Pax 2 retails for 199 pounds in the U.K. and 259 euros in Germany. The company now has distribution in the United States, Canada, the U.K. and Germany from its online store, PAXvapor.com, and at select retail locations.
