Craig Reynolds has been named executive vice president of Scandinavian Tobacco Group’s global handmade cigar businesses, which includes General Cigar, its international business and Cigars International, a leading online retailer in the U.S. Reynolds will continue as president for Cigars International.
Regis Broersma has been appointed president of General Cigar Co. He succeeds Dan Carr who will leave the firm.
Born in the Netherlands, Broersma has a comprehensive, international background in sales, marketing and general management. He has worked in the Netherlands, the Czech Republic, Denmark, the U.K. and the U.S. Currently, he is managing director of STG Germany. Broersma has worked in the cigar industry since 2002 and has a great passion for cigars.
“I am happy to announce Regis Broersma being new president of General Cigar. Regis has the experience and the innovative approach needed to continue the impressive development of General Cigar together with its management team,” says Niels Frederiksen, CEO of STG.
“Our handmade cigar business accounts for 25 percent of our net sales and is a growth engine of our business. We want to reinforce this development by adding executive management capacity for the entire handmade business globally.”
General Cigar holds a leading market position in the U.S. for handmade and premium cigars. Cigars International has built a leading position as an online retailer and a direct marketer in the premium cigars and pipe tobacco segment.
General Cigar and Cigars International will continue to be run as separate, stand-alone businesses.