80th birthday celebration for Solstickan boy
Swedish Match is celebrating the 80th birthday of the Solstickan boy, who has been portrayed since 1936 on most match boxes sold in Sweden.
‘For every product sold under the Solstickan brand, a portion of sales goes to The Solstickan Foundation,’ says a note posted on the company’s website. ‘The foundation works for the benefit of children and the elderly by granting project funds, research scholarships and an annual Solstickan Award.
‘Since its inception, over 100 million SEK has been donated by the foundation to different charities.’
All Solstickan matches are produced at the Swedish Match factory in Tidaholm, Sweden.
